HISTORIC NAMIBIA HOTEL INVESTMENT: WINDHOEK HOTELS ACQUISITION – Part 2
Momentous hotel acquisition agreement signed to acquire the 414-room Windhoek Safari Hotels and Conference centre property portfolio.
NAMIBIA RANKED 4th for TTCI in S-SA – EMERGING AS TOP TOURISM DESTINATION
The World Economic Forum (WEF) ranked Namibia 4th in Sub-Saharan Africa for Travel & Tourism Competitiveness (TTCI).
Namibia is emerging as a top tourist destination and various new Award-winning tourist accommodation facilities were recently opened in Namibia.
Following are some examples:
SONOP LODGE [Zannier Hotels] near NamibRand Nature Reserve
Winner: AHEAD Middle East & Africa HOTEL OF THE YEAR 2020
Award: Visual Identity
Judges: “Zanier Hotels Sonop Namibia has a great story to tell, and the visual identity materials finesse this with the invitation to live the life of yesteryear’s wealthy explorers”
The Boutique Lifestyle Leaders Association [BLLA]
SONOP LODGE [Zannier Hotels], NamibRand Nature Reserve
Winner: BLLA & STAYBOTIQUE 2020 Awards
Award: Boutique Hotel Design Project of the Year
OMAANDA LODGE [Zannier Hotels] Windhoek, Namibia
Winner: AHEAD GLOBAL 2020 HOSPITALITY DESIGN AWARDS
Award: The Rural Retreat
Judges: “Project that affords us the opportunity to travel with a greater purpose”
SOSUSVLEI DESERT LODGE [andBeyond Travel] Namibrand Nature Reserve, Namibia
Winner: AHEAD Middle East & Africa HOTEL OF THE YEAR 2020
Award: Renovation, Restoration & Conversion
Judges: “A property of its place and for its place”
A remarkable and immersive experience where a beautifully composed piece of architecture sits poetically, echoing its natural surroundings.
SOSUSVLEI DESERT LODGE [andBeyond Travel]
Best New Hospitality Projects in the Middle East & Africa [MEA]
Winner: AHEAD Middle East & Africa HOTEL OF THE YEAR 2020
Award: The Best of the Best – Hotel of the Year
Judges: “So well done – can’t tell what’s Old and what’s New”
SHIPWRECK LODGE [Natural Selection] Skeleton Coast National Park, Namibia
Nominated: AHEAD GLOBAL 2020 LONGLIST
Award: The Game Changer
SHIPWRECK LODGE [Natural Selection]
Winner: 2019 AHEAD MEA HOSPITALITY AWARDS
Nominations for Lodges, Cabins & Tended Camps
Award: New Concept
MINISTRY OF ENVIRONMENT & TOURISM STRATEGIES
Ministry of Environment & Tourism [MET] Strategies, e.g.
1] National Sustainable Tourism Growth & Development Strategy 2016 – 2026 (NSTGDS)
2] National Tourism Investment Profile & Promotion Strategy 2016 – 2026 (NTIPPS)
The MET’s objectives are for Namibia to become a more competitive tourism destination in Africa.
This investment will achieve various key strategies identified in MET’s National Sustainable Tourism Growth & Development Strategy 2016-2026 (September 2016), for example the following:
a] Ensure and promote tourism investment as a Government priority.
b] Create, sustain and promote a positive tourism investment climate.
c] Strengthen Namibia as a MICE (Meetings, Incentives, Conferences, & Exhibitions) destination.
e] Tourism & hospitality product improvement & destination marketing, and to promote quality products.
e] Create and maintain a well-trained tourism & hospitality workforce.
f] Ensure strong economic linkages within the tourism sector value chain (local MSMEs).
g] Ensure that first impressions for tourists to Namibia are positive and memorable.
Minister of Environment & Tourism – Statement in the NTIPPS report:
“This Strategy aims to create a favourable and conducive regulatory environment for tourism investment with the objective of lowering transaction costs to allow the private sector to invest and grow the tourism sector through a superior tourism superstructure.”
“This Strategy also highlights the need and demonstrates a commitment to remove barriers to investment and provide attractive incentives, especially in priority areas, referred to as Tourism Entry Point Projects / Products / Value Chains (TEPPs).”
NAMIBIA IS ATTRACTIVE FOR TOURISM, BUSINESS & OTHER FOREIGN DIRECT INVESTMENTS
Reference to Part 1: HISTORIC HOTEL ACQUISITION DEAL Announced; Kasada agreed to acquire the 414-room Windhoek Safari Hotels and Conference centre property portfolio. The largest MICE venue in Namibia.
Kasada will further invest NAD100million on the PIP works and the brand conversions to achieve the Accor international hotel brand standards for the following:
215-key Mövenpick (Premium & 4-star segment),
199-key ibis Styles (Economy & 3-star segment).
This Kasada investment also aligned with the Namibian Government’s initiatives to entice more Foreign Direct Investments (FDIs) in Namibia.
SOCIO-ECONOMIC BENEFITS
The tourism sector is an important contributor to the Namibian economy, both in terms of contributions to GDP as well as earnings in foreign revenue.
Hence, investments like this will achieve tangible positive socio-economic impacts for businesses (tourism value chain), and for communities in Namibia.
Not only will the PIP projects create 150 employment opportunities, the investment can also contribute to the development of the Namibian economy, and can entice further FDI activities from other investors.
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